Diversity is our domain

Increasing internationalisation in business has led to more contact with companies and people from different countries. People from foreign cultures think, deal and judge differently. Especially in our strongly globalised world, where assimilation seems likely, we worship our cultural differences. Understanding cultural connections and developing sensitivity for others' perspectives are therefore becoming increasingly important.

Trust in the experience of trainers from Cross Cultural Management, Communication and Negotiation as well as Country specialists.

afia, 2001 established by Brigitte Lüth, is today a Competence Center for Cross Cultural Management and Communication. We espacially focus on the Eastern and South Eastern Region of Europe.

Our Experts support you in preparing your strategies on internationalisation and are likely to offer you the programm, customized to your company's and your employees' needs.